70 million Global Views

It was an incredible privilege to collaborate with the @instagram content production team on a series of four segments featuring Olympic hopefuls from around the world. The shoots took place in São Paulo, Paris, Bangalore, and Long Island, where I served as Director of Photography, capturing each athlete's journey in an informal, iPhone style.

The creative brief was simple yet powerful: shoot as if you were the athlete’s friend, tagging along on a day in their life. Despite their hectic schedules in the final weeks before the Games, we managed to capture authentic, behind-the-scenes moments with less than a day for each shoot. The result? An intimate and real glimpse into the lives of these athletes, seen by 70 million people worldwide.